Made from simple quality ingredients, Cookie Pal is a treat that’s made for dogs but also safe for humans. The visual system is inspired by farm feed bags of the past. Typography has been carefully laid out with clarity in mind. The lack of canine imagery allows for the playful personality of the brand to take lead. Each flavour is emphasized by a single colour, allowing for an evergrowing system that is easily recongnisable. The result allows for Cookie Pal to stand apart from the competition.