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Le Creuset

Le Creuset is a premium French cookware manufacturer best known for its colourful cast-iron cookware. Inspired by its namesake delicacy and glistening beach stones polished smooth by the pounding surf along Canada's maritime provinces, Oyster is a fundamental grey that pairs perfectly with all of Le Creuset's colours. I was tasked with all aspects of the colour launch from the identity, hangtag, and promotional material, to all print and digital advertising.

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